Case Study
Splash Fiberglass Pool Company Case Study
Splash Fiberglass Pool Company grew from a startup in 2022 to more than $8 million in pool sales within its first three seasons, becoming one of the top performing San Juan installers in the United States.
The company launched with a clear strategy: focus exclusively on fiberglass pools and build systems that allow the business to scale efficiently.
Rather than offering multiple pool types, Splash specialized in fiberglass installations using San Juan shells while developing repeatable systems for lead generation, sales, operations, and installation.
The Challenge
Like many fiberglass pool builders, Splash initially faced several common industry challenges:
• Inconsistent lead generation
• Low close rates during pool consultations
• Limited installation capacity
• Lack of job costing visibility
• Difficulty scaling operations while maintaining quality
These challenges often prevent pool builders from growing beyond a small number of installs per year.
Strategy Implemented
Splash focused on building structured systems across four core areas of the business.
Lead Generation Engine
A marketing system combining digital advertising, local brand presence, and referral partnerships created a consistent flow of qualified homeowners.
Structured In-Home Sales Process
A standardized consultation process helped educate homeowners, simplify decision making, and improve close rates.
Operational Systems
The company implemented repeatable installation workflows, scheduling systems, and project communication processes to increase installation capacity without sacrificing quality.
Job Costing & Profit Tracking
Detailed job costing and margin tracking allowed the company to scale installation volume while maintaining strong profitability.
Results
Within the first three seasons, Splash achieved:
• $8M+ in pool sales in 2025
• Top 3 San Juan installer in the United States
• Ability to install 2–3 fiberglass pools per week
• Average project value exceeding $100,000
• Strong referral and repeat business
Key Takeaway
Most fiberglass pool builders struggle to grow because they lack structured systems for marketing, sales, and operations.
Splash Fiberglass Pool Company demonstrates that with the right systems in place, a fiberglass dealer can scale installs, increase project value, and build a highly profitable business.
The same systems used to grow Splash Fiberglass Pool Company are now applied through Splash Consulting Group to help other pool builders launch, scale, and improve profitability.